Consumer and Retail Case Study
A leading clothing brand wanted to establish a long-term translation partnership to translate marketing and training material for six European countries. Understanding the brand and company ethos was extremely important.
Working directly with one retailer and sharing a marketing campaign, the client was looking for a translation company that could work alongside both retailer and its own marketing team. The work involved:
Translating all marketing and training literature into six European languages
Understanding the client’s business in each of these European markets to provide an outstanding localisation service
Providing localisation project management services to coordinate with the retailer
Ensuring the translation team translated and localised with the required pitch and tone for the client’s market
A dedicated project manager and desktop publishing team were assigned to work alongside the retailer
We implemented a rigorous selection process for each translator, included in-depth testing of language skills and industry understanding
Implemented a staged approval process with in-country review teams to ensure accuracy and consistency
Regular communication with the retailer to provide consistency
Quality assurance proofreading and page proofing
Successful initial translation and localisation project
An extremely satisfied client
Our translation team continues to help this clothing manufacturer’s European marketing team with all its translation and localisation work, following a successful initial translation project.